So what exactly is MadTech? And what does the Marketing and Advertising Technology market look like in the UK?

Over the next few months, we seek to explore the emerging MadTech market. We will cover the current landscape, define what innovation looks like to brands, look at some innovation enablers based in London and gaze to the future of MadTech.

To start, here’s our infographic on ‘What is MadTech?’ As always, comments and feedback are welcome! Please do so below.

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