SoDash wins PepsiCo10 Europe 2011

Late last night, we received notice that SoDash, our social media solution, had been chosen as one of the winners of PepsiCo10 Europe 2011. 

We're absolutely delighted that SoDash is one of ten innovative technologies to beat out hundreds of entrants and win the opportunity to work with some of PepsiCo’s leading brands.

Ian Ellington, General Manager for Walkers Crisps, shares our excitement at this prospect:

"PepsiCo10 gives us a real advantage in spotting and nurturing the real tech and digital stars of the future."

The ten winners of PepsiCo10 Europe 2011 are:

-          SoDash Ltd

-          SDMV

-          Shahmoon Ltd.

-          TvTak Ltd.

-          Sports Team Space

-          ParcelPoke

-          ChartsNow.mobi Limited

-          Screenreach Interactive limited

-          Roamler BV (Netherlands)

-          Waxwired Ltd (UK)

While winning the £10,000 investment prize is exciting, even more so is the opportunity to work directly with PepsiCo brands in pilot marketing projects.  SoDash is market-ready now, so we expect to be one of the first of the ten companies to launch our PepsiCo projects.

As PepsiCo's global director of digital and social media, Bonin Bough, explained, the work from the PepsiCo10 winners will be used as an ‘engine of change’ across the PepsiCo business.  Bough said technology was the "new driver of creativity" in marketing. "We are seeing a creative renaissance driven by digital, which is creating a new canvas for brands to communicate through," he added.

Read more about PepsiCo10.