Below is the typical process of a startup entering and graduating from The Sandpit. By remaining loyal to a vertical (Marketing Technology), we are able to leverage the same customer base, methodology and processes, as well as investors and growth strategies.
The deal structure is 100% aligned with the tech founders. We replace the seed investment (cash) with our infrastructure (people — still means cash) with the outcome of creating profits, and then bank on our ability to execute better than the founders with the assistance of raised capital alone would have. There are no fees involved, instead we take an equity stake and a commission on the sales we are driving, which is capped as we only want to cover costs.
With every new company we onboard and grow, we enhance our unique expertise, access to market and network. These are then used to assist new businesses joining us. The program is not set on a time frame, we work with the startups until they are self-sufficient, fast growing, standalone businesses.