This week we launch The Sandpit Sift!
In this fortnightly blog, The Sandpit team share what we’re listening to, reading and attending over the forthcoming weeks.
Lara (Head of Marketing) is reading “The Hard Thing About The Hard Thing” – This is one of the best books on management. It’s a must read for anyone who is running a business or would like to get a better understanding of how to run one.You can purchase the book on Amazon here.
Simon (Creative Strategist) recommends “The Brand Gap – How to bridge the distance between business strategy and Design”by Marty Neumeier. This book presents the theory of brand-building and how to develop a brand that customers feel is essential to their lives. It’s available for purchase on Amazon and can be found here.
Amar (Head of Growth) is reading a book called “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything” By Stephen J. Dubner & Steven D. Levitt. Assume nothing, question everything. this is the message at the heart of Freakonomics, Levitt and Bubner’s rule-breaking, iconoclastic book about creak dealers, cheating teachers and bizarre baby names that turned everyone’s view of the world upside-down and became an international multi-million-copy-selling phenomenon. You can grab a copy of this book on Amazon here.
Lewis (Social Strategist) recommends John Hegarty’s “Hegarty On Creativity: There Are No Rules”. Sir John Hegarty is an advertising executive and a founder of the renowned agency Bartle Bogle Hegarty (BBH). His book focuses on being creative, innovative and communicating ideas effectively and succinctly. It reminds us that to simplify isn’t to dumb down, but to sharpen the point and make it more direct. This is a must-have for all creatives out there! You can find the book on – yup, you guessed it – Amazon.
Adapting for Enterprise – Webinar – Wednesday, 20 April at 18:00. This is a great webinar to learn and focus on how to adapt your consumer product for the enterprise market. You can find out more on the event and register for tickets here.
If you would like to submit any content to be included in The Sandpit Sift, please leave a comment below.